Frontline hiring has shifted faster than most teams have adjusted, and the talent you want isn’t sitting on job boards refreshing listings. They’re on social media, every single day, consuming content, sharing videos, and forming opinions about where they’d actually want to work.

This webinar, hosted by Reelist, cuts through the noise and brings a practical, data-backed look at why social is becoming the most effective channel for reaching, attracting, and converting qualified frontline applicants. If your job board results are drying up, your applicant quality is dropping, or your team is drowning in bot applies, this session will show you a better path forward.

What You’ll Learn

This isn’t theory. It’s a field-tested playbook grounded in thousands of real frontline hiring conversations and performance data. We’ll break down:

• The real reason job boards are slowing down (and why the best talent never sees your postings)
• How top employers are using TikTok, Facebook, and Instagram to get in front of candidates first
• What kind of content actually drives high-quality applications
• How to build a repeatable, low-lift social hiring workflow
• The metrics that matter most in frontline recruiting today
• The common mistakes that stall social recruiting before it starts
• How Reelist helps teams operationalize this strategy without adding new workload